Music

Survey Results | The New Experience Economy - Wave 6

This research was conducted in six waves over the course of 2020 and 2021. This is a community resource that is FREE to access and results from the sixth wave of research are now available.

Findings for Alberta organizations from Wave 6 results include:

  • Comfort has developed into a very predictable pattern that follows case numbers and now vaccine rates.
  • Albertans will return at their own pace; participation hinges on personal comfort but also personal risk tolerance.
  • There is a consensus that there will be less of a return to “normal” but rather a new way of doing things moving forward.
  • Because Albertans have spent the past year and half discovering new things to do, the selection of what they can choose from now is quite vast.
  • Spending habits are in flux, and at this point it is difficult to predict where Albertans will direct their money in the short term.

What are the implications for Alberta organizations?

  • Even as restrictions have been removed, organizations still need to deal with comfort. As it stands, there is clear hesitancy in the audience and it will be important to communicate safety measures to make audiences comfortable when re-engaging.
  • Organizations should keep in mind that public sentiment is a more useful barometer over government announcements. Gauging expectations for increased participation to occur will be based on a combination of comfort and risk tolerance.
  • Organizations should expect more permanent (structural) changes to stick around – specifically related to organizational transparency, flexibility with refunds, new payment options, etc. These should be things that organizations consider keeping even if they are no longer required by the government.
  • The main consideration for organizations remains flexibility – in terms of payment options, participation options, etc. This will allow for consideration on different levels as Albertans suss out how they want to direct their spending.

Download the reports:

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative was funded by:

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6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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Survey Results | The New Experience Economy - Wave 6
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6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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Results | The New Experience Economy - Wave 6
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6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues

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AFA Artists and Education Funding Opportunity workshops

Join us for an an informative workshop at the Teacher's Conventions regarding our Artists and Education Funding opportunity that the AFA offers. AFA's Arts Development Consultant Jodie Vandekerkhove will discuss the guidelines, talk about how to make a rich proposal and discuss how the projects are evaluated through our adjudication process, which is highly competitive.

Register for the virtual sessions:


 

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Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

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Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

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Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

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Congratulations JUNO Awards recipients!

We're pleased to share a special shout-out to Alberta artists who brought home 2022 Juno awards. Congratulations to all of the incredible artists on their wins:

  • Maria Dunn: Traditional Roots Album of the Year 
    • She received two AFA Music Individual Project Funding grants for her Joyful Banner Blazing album: art production grant to assist with the recording; and marketing grant for publicity. Catch her live in Leduc and Sherwood Park in 2022/2023.
  • Andrew Wan: Classical Album of the Year (Small Ensemble)
  • Brett Kissel: Country Album of the Year   
    • Brett celebrates win in his What is Life? album. Catch Brett on tour in Alberta this summer (Calgary and his hometown, St. Paul).
  • Caity Gyorgy: Vocal Jazz Album of the Year
    • Originally from Calgary, Catiy won for her EP Now Pronoucing: Caity Gyorgy.
  • Fawn Wood: Traditional Indigenous Artist or Group of the Year 
    • Fawn is a Cree and Salish musician from Saddle Lake who won for her album, Kakike.
  • Garth Prince: Children's Album of the Year 
    • Edmonton-based African artist won for his Falling in Africa album.

For a complete list of the winners and nominees, check out junoawards.ca. All the best to them on their future endeavours! We're proud of their talents and appreciate their magnificient work for all of us to continually enjoy! 


 

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Congratulations to Alberta Juno Awards 2022 recipients on May 15, 2022!

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Congratulations to Alberta Juno Awards 2022 recipients on May 15, 2022!

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Congratulations to Alberta Juno Awards 2022 recipients on May 15, 2022!

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Survey Results | The New Experience Economy - Wave 1

Like the rest of the world, Alberta is navigating a new reality brought by a pandemic that is changing public life and re-shaping our economy. Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all which rely on live, group experiences, are grappling with new challenges. Organizations need to be prepared for a change in audience behaviour. The question is what that will look like, now and over the coming months.

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year with the first wave of results (based on surveys conducted between May 21 and June 2, 2020) now available.

This is a community resource that is FREE to access and results from the first wave of research are now available.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

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First set of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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Alberta Artist Profile | Robin Cisek

Join the AFA in recognizing its 30th Anniversary and the annual Month of the Artist by celebrating our local artists and arts organizations. Get to know Robin Cisek, singer/songwriter.  

Robin Cisek is a singer/ songwriter who creates melodic and moody, alternative pop with introspective and vulnerable lyrics. Jump to her bio below. As of June 2021, new music from her most recent album, Delicate Minds, is available now on her website or via Spotify.

We had an opportunity ask Robin about her music, her artistic practice, and about being an artist in Alberta...

Tell us about your music practice

I typically have a very fluid process when it comes to songwriting. In the past, I have scratched entire songs and then started over to create something I love.

When I am writing, I like leaving room in my songs to be creative. The recording studio can be a fantastic place to be spontaneous and come up with new ideas and having too rigid of a song structure often closes you off to the possibilities.

I like to connect my songwriting to my own experiences, I have taken inspiration with my experiences with health problems, my own mental health and relationships of mine or of people around me. It is important to me to create songs that talk about important things that connect people through common feelings thoughts and emotions.

Album cover for Robin Cisek's Delicate Minds

My latest album, Delicate Minds, is about all different aspects of mental health which I view as a universal subject. I think everyone can relate to having anxiety, having a bad mental health day or experiencing trauma in their lives and we need to talk about it more often to normalize it.

What is it like to be an artist working in Alberta?

Being a pop artist in a western province has sometimes created challenges. My genre of music doesn't typically fit with what people expect to hear at live concerts.

On the other hand, and many people may not know this, but in Alberta, especially Edmonton where I am located, there is a beautiful, vibrant community of artists and musicians! There are so many people who I've met, worked beside, collaborated with and watched grow that are so incredibly talented and unique.

It's been really cool to be involved in this community!

Robin in studio with her producers

You recently posted on Instagram about successes from the past year. Can you tell us about a few highlights?

I've definitely been feeling extremely blessed with the new album I've released. It's been really cool to see so many people relate to the things I talk about in my music. The music and the topics within the songs have been very well received, and I have had opportunities that I could have never expected. It's been a huge step in my career as a musician.

The Alberta Foundation for the Arts has provided me with an Individual Project Grant that has allowed me to capitalize on my music's success and create more opportunities for my career. Through their support in marketing and promoting my project, I've been able to share my music and my personal message about mental health with new people.

This summer, I've had more streams than ever before and it has opened doors to sync licensing, radio charts, performance opportunities and so much more! I am also super excited to be attending a program from Canada's Music Incubator as one of 7 chosen to be part of APTN and RBC's Indigenous Music Accelerator. I know it will be an amazing opportunity to progress my career and learn from some amazing mentors.

Currently, I'm working on new music and looking to get back in the studio soon! I received an Individual Micro-grant from Alberta Music which is supporting my next single!

The last year has offered little opportunity for live, in-person performance. How have you adjusted during the pandemic?

The pandemic has been especially challenging for all artists and musicians, and has really challenged me to get creative! I've had to rely on different tools like social media, livestreaming, YouTube and other outlets to progress my career.

IFrame

Robin performing in Edmonton in 2019 at the Northern Alberta Jubiliee Auditiorium

I've been very fortunate to land performance opportunities both online and socially distanced when restrictions allowed for it. This year, my live shows are something I have been looking to improve on. I just want to give people a really great show especially when people are stuck inside and missing that human interaction! I've been investing in my live show and practicing my craft, and I can't wait for the next chance to perform!

For me, this year has been about adapting and talking about the real things that are affecting all of us, like our mental health. On the negative side, I wish I could perform live more and I wish I could have gone out, networked, and had a chance to pound the pavement for my debut album.

On the positive side, it's allowed me to take the time to reconnect with myself creatively, hone my craft and improve what I'm working on. I'm excited for what is to come!

What’s the most important thing Albertans can do to support local artists in Alberta?

One of the most important things that Albertans can do is to support local artists on social media.

By liking, following, sharing, streaming and commenting on posts, videos, music etc. you are helping our music get out there and giving positive feedback that lets us know we are supported. It only takes a moment of your time, doesn't cost anything, and helps our content reach new listeners who may support us too!

During the pandemic, when we aren't allowed to go out, play live and hustle our merch and CDs, social media is one of the only ways we are able to reach people and share what we do. If you have the funds to do so, consider purchasing some merch or CDs from an artist you love, hiring them for a socially distanced or live streamed concert, or even giving a donation or tip!

Finally, and perhaps a little controversially, the ultimate way for you to support local musicians is to make sure they're getting treated and paid fairly. We as artists have costs to cover, being a musician is a challenging career choice and, even though it is appreciated, we can't make a living and continue to make music on exposure alone.

Often I see musicians playing free shows and receiving no compensation for their time on stage, the hours of practice before, and the equipment they use. I think this is something that needs to change in the music industry. All musicians and artists appreciate it when people support them and work to make sure that they recieve fair pay for their effort, skill and time.

So next time you see someone playing live music, throw a 5'er into the guitar case or make sure your organization has a budget to compensate or present an honorarium to an artist or musician!

Robin Cisek bio

Robin uses her soulful and highly stylized vocals to create mysterious and dramatic narratives that are captivating and powerful. Robin’s inspiration comes from her own experiences and her Indigenous heritage.

Robin is emerging professional artist and released her first commercial song at the end of 2017, and then another in 2018. Robin’s single, “Waiting on You” claimed the #1 spot on an Indigenous International Radio chart and remained on the countdown for 24 weeks.

With her Freshman album, released in June 2021, Robin shows her dedication to creating music that has a profound meaning while being melodic, catchy and listenable. Through her new music she will be discussing the deep meanings and emotional aspects of mental health while infusing her lyrics and sound with hopefulness and a positive outlook on the future.


How will you take part in art and support artists? Share your experiences through social media by tagging the AFA and using the hashtag #TakePartInArt.

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Take part in art by getting to know local artists. Robin Cisek is a singer/songwriter working in Alberta.

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Survey Results | The New Experience Economy - Wave 3

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the third wave of research are now available. 

Findings for Alberta organizations from Wave 3 results include:

  • Community attitudes on comfort are becoming entrenched.
  • Risk tolerance provides a richer understanding of how Albertans will approach engagement.
  • Right now audiences indicate they need to hear experiences will be safe and fun.
  • Capitalize on desire for shared experiences but with a focus on innovation and intimacy.
  • The intersection of cohorts, shared experiences, and risk tolerance means audiences will engage, but appear to be doing so with their cohorts in mind - "will this put my friends/family at risk?". 

What are the implications for Alberta organizations?

  • Comfort with conditions and other people has dampened willingness to actually engage in their usual activities. It is likely this variable is an additional barrier impacting final consideration of participating in activities.
  • The benefits you offer and the messaging you broadcast must overcome that broader interpretation of risk. Whereas risk used to be overcome simply by appealing to the motivations of the individual, now we will have to assuage safety/health concerns that impact the people around the individual (i.e. safety measures are not just for you; they are for those around you.)
  • Knowing who you can reach, what to offer them and what to say will be critical as organizations plan how to engage audiences in the coming months.
  • Right now audiences indicate they need to hear the experiences they will have are safe and fun. This is critical for building confidence and organizations need to reinforce those dual messages of safety/comfort with enjoyment. The weight of each type of message will vary depending on how risk tolerant the audience is.
  • Audiences need to hear they will be able to have the desired shared experiences but that the experience is safe (for them and their cohort). To balance those needs of social, safety, and fun, organizations will need to develop and continuously reinvent (often many times over) the types of small group offerings that deliver this.
  • Opportunities exist for organizations in the experience economy to engage Albertans by balancing the notion of cohorts with shared experiences. Show them how to engage with their entire cohort or at least show the activity will not put their cohort at risk.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

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Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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Survey Results | The New Experience Economy - Wave 3
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West Anthem Music Ecosystem Study

The purpose of the West Anthem Music Ecosystem Report is to initiate a conversation regarding the potential of fostering the development of music cities in Alberta and to highlight how music could be a catalyst for economic growth in Calgary, Edmonton and, ultimately, across the province. From this report comes a number of recommendations to help further the case for music cities in our province, one of them being the development of this study. 

The music sector in Calgary and Edmonton is extensive, making significant contributions to the social and economic fabric of each city, their metro regions, and the province as a whole. There is extensive funding and advocacy opportunities for music creators, and quality educational offerings and music facilities via universities, such as the music program at MacEwan University, the National Music Centre, and the Winspear Centre. In these areas, there are over 1,500 music assets, and a rich variety of music festivals catering to all genres. However, Alberta’s music ecosystem lacks the music-friendly policies and government supports found in other cities. It also faces challenges reaching audiences such as young fans who are under 18, or individuals living outside of downtown cores.

As a result, the report provides recommendations for policymakers and industry leaders in nine key areas:

  • Governance and Leadership: Recommendations include implementing late-night transit programs and creating routine all-ages events and venues.
  • Diversity and Equity: The industry would benefit from greater opportunities for LGBTQ2+ artists, and from working with other marginalized groups to identify their specific music needs.
  • Audience Development: Festival events and dates should be more strategically coordinated, with increased engagement during, and leading up to, events.
  • Music Education: Establishment of music therapy and musical scoring programming in the province, paired with the integration of Indigenous music into educational programming, would further benefit the industry.
  • Artist and Music Industry Development: Artists and industry professionals require greater access to resources and professional development opportunities, such as entrepreneurship programming.
  • Spaces and Places: Recommendations include utilizing empty buildings for the arts through special permitting and incentives for creating music spaces, particularly outside the downtown cores.
  • Tourism and Reputation as a “Music Place”: Recommendations include but are not limited to producing a province-wide playlist, offsetting booking costs for international acts, and expanding genre promotion. 
  • Night-Time Economy: After-hours venue permits and establishing a nighttime operations office and advisory board could help spur late-night music activity.
  • Music Export: To be recognized internationally, Alberta must engage stakeholders internationally through hosting and attending fairs and supporting artists in getting export ready.

For the full music ecosystem report, including industry mapping, key findings, and recommendations, please visit: http://www.westanthem.com/wp-content/uploads/2020/10/West-Anthem_-Final-Report-Music-Ecosystem-Study10_28_2020v2.pdf 

West Anthem Music Ecosystem Study was produced by Sound Diplomacy and commissioned by a group of civic and provincial partners led by National Music Centre, Winspear Centre, Calgary Arts Development, Tourism Calgary, Calgary Economic Development, Edmonton Arts Council, Explore Edmonton Corporation, Government of Alberta, OCL Studios, Scotlyn Foundation, Alberta Music, Tooth Blackner Presents, and Oilers Entertainment Group. Drawing from extensive research, stakeholder feedback, and global best practices, West Anthem’s music ecosystem study provides a strategic framework to engage provincial and municipal policymakers, industry stakeholders, and audiences in both Calgary and Edmonton. 

About West Anthem

Recognizing the untapped economic benefits of the music industry in our province, and through the report, Fertile Ground, which was commissioned, funded and published by the National Music Centre and the Scotlyn Foundation in 2014, West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling. For more information, please visit westanthem.com.

About Sound Diplomacy

Sound Diplomacy defined the ‘music cities model’, which uses music and culture in a deliberate and intentional way to deliver economic, social, and cultural growth in cities and places. Sound Diplomacy is a global leading team of researchers, data analysts, economists and strategic consultants, with extensive expertise in the music industry, music economics, cultural planning and placemaking. For more information, please visit sounddiplomacy.com.                                                                                                                                              

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Study of Edmonton and Calgary recommends changes to make Alberta an internationally recognized music hub.

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Update to AFA Music grants

We have an important update for artists interested in applying for Music Individual Project Funding by March 1. AFA music grant applicants must now upload music samples directly into their GATE Front Office online application.

What does this mean for you?

Music applicants must now upload two audio samples as attachments to their application. This includes those artists applying for career development, training, or marketing projects.

Samples should reflect your artistic practice, and may include:

  • scratch demos
  • high-quality demos
  • past commercial recording
  • recordings of previous compositions or scores
  • or two other representative works

Only arts administrators that are applying for training or career development projects are exempt.

  • these applicants can upload a blank document as attachments to complete their applications

Format and resources

File size is limited and artists must prepare their samples accordingly. Each audio file must be:

  • under 5 minutes
  • in MP3 or AAC format
  • no larger than 8MB

We encourage artists to edit their files into the required format and length before submitting their applications. Free online resources include:

New requirements for music commissions

Music applicants for Commission projects must attached a signed contract by commissioners.

We strongly encourage applicants to use the Model Composer Commissioning Contract, available through the Canadian League of Composers.

More information

You can find more information about how to attach audio files to your application in Music grant guidelines under How to apply.

Next deadline

March 1, 2023. The AFA must receive your application by 11:59 p.m. MST on the deadline.

Current applicants and recipients

If you have already submitted an application for March 1, your Arts Development Consultant will update your application on your behalf.

If you are a current recipient of an AFA Music grant and still need to submit your report, you can also upload audio files directly to GATE Front Office. Please visit the Music grant guidelines under Reporting for requirements.

Questions?

Contact Jason Flammia, Arts Development Consultant – Music.

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Survey Results | The New Experience Economy - Wave 2

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the second wave of research are now available. The second wave of research builds on the baseline established in May and June by delving into attitudes on comfort, spending, the impact of media, and audience expectations.

Findings and implications for Alberta organizations through Wave 2 results include:

  • Support for the pace of re-opening grows but there are still lingering pockets of disagreement.
  • Comfort levels are creating a new baseline of engagement.
  • Increasing gaps are appearing between audience segments on the pandemic.
  • As restrictions lift, Albertans are pulled by their social motivations and perceptions of safety outdoors.
  • Engagement is (potentially) perishable.
  • Staying connected will mean the development of innovative and hybrid experiences.
  • In a crowded media space, audiences are still listening.
  • Spending is obviously being impacted

The report makes the following recommendations for organizations:

  • Comfort levels are not rebounding just because restrictions are lifting. Organizations need to temper expectations about reconnecting with audiences. You will not be reengaging them in the same you used to. It will take time and it will look different. Plan on it and prepare.
  • Getting audiences comfortable enough to attend is vital. Some of this will rebound over time, and some will be addressed by government, but there are opportunities to build confidence in what you are doing to safeguard their health. Show the steps you are taking and the tools being employed to protect audiences. Building confidence with what you are doing will help increase comfort and, in turn, consideration.
  • Audiences and markets are changing. There are new barriers to address and consider. Organizations will need to understand shifting mindsets of different target audiences in order to engage effectively. This could be a deep opportunity to engage for many organizations who can capitalize on their motivations and expectations.
  • Find your voice. Audiences are listening closely for news around the pandemic and are eager for updates, information or promotions. They want to know when experiences will be available again and are receptive to traditional marketing messages again. In fact, they expect it.
  • Adapting means developing new product and experiences to consume. Staying put or offering what you used to won’t necessarily work. Organizations that can move into hybrid offers (not simply digital alone or in-person alone) that still leverage intrinsic motivations will be well positioned to protect their revenue from competition.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

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Survey Results | The New Experience Economy - Wave 4

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the fourth wave of research are now available. 

Findings for Alberta organizations from Wave 4 results include:

  • Public perceptions reflect the low point of the pandemic at this time.
  • Albertans are adapting to and following the rules.
  • Change in habits during the pandemic appears to be additive, not alternative
  • Contexts frame marketing in this environment - messages will need to be shifted, media strategies evaluated, and some types of voices changed.
  • Engagement is on hold.
  • Travel within the province is an option. 

What are the implications for Alberta organizations?

  • When conditions permit, recognize you will be reconnecting with a weary population who are more anxious than before. Messages and offers will need to adjust to reflect this reality.
  • As Albertans accept and get used to the restrictions, they expect others to follow them too. A large percentage of those surveyed indicate others not following protocols will dissuade them from attending events/participating in activities. The same applies for not seeing sufficient safeguards in place.
  • As restrictions start to lift, Albertans are likely to start figuring out how to balance a new set of activities they enjoy with their usual activities they want to get back to. And for organizations, that means breaking through a larger competitive set to capture the attention of their audiences. For those that offer registered or directed experiences this may be an even bigger challenge now that people are also adding in more self-directed experiences.
  • Organizations are likely going to need a multi-layered media strategy that can reach influencers who can help propel the message. To be clear, an influencer strategy doesn’t mean a pure social media strategy. It means a strategy of messages and media that are repeatable to others.
  • Organizations have to be prepared to re-engage in stages. When current restrictions lift there will be some appetite to explore and potential opportunities to meet them online or outdoors. In a post-pandemic environment, audiences are very likely to get active again.
  • Focusing on broad messages that reflect a drive to escape everyday stresses and deliver on social motivations will work well to help motivate intra-provincial travel. Reinforcing these main messages with reassurances about flexibility in booking and safety will also be helpful to finalize a decision.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

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Fourth wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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